This project redesigns the Lifeguard arbor in Ashdod, Israel. The concept around this rescuer's arbor was to express and highlight the inner beauty and who you are. Especially in a place where there are a lot of conclusions and inner thoughts.
"THE DIAMOND IN THE OCEAN" project So called because it has the uniqueness at night of being luminous and feeling just like a diamond in the sea that sparkles regardless of shape or size.
SO SHAKE IT OUT
And be you.
And be you.
During the work, data was collected about the definition of the ideal of beauty in Israel and put on a precise grid. The font chosen is a rough font that expresses the weight in each and every line. A caption that knows what it wants to express and what to say.
The work process - taking the basic grid and distorting it.
The twisting also affected the base of the sukkah and created a new grid - a new ideal of beauty.
The twisting also affected the base of the sukkah and created a new grid - a new ideal of beauty.
and then. the magic has been come
